Análisis de la implementación de medidas de promoción de donación de sangre a nivel nacional

Abstract

Introduction: The promotion of blood donation enables the sustainability and security of the Blood Donors Centers, as well as the loyalty of donors. In Spain, there is a national level agreed document which gives rules about the way to do the promotion, although the political development is unequal, so there are unequal results. Objective: To analyze the blood donation promotion measurements in every territory and their impact encouraging donors loyalty. Methodology: Transversal descriptive study. Surveys were carried out to the regional head (¿responsable autonómico¿) of promotion. These surveys asked about the interventional areas in promotion. Results: Surveys were carried out to 27 managers, 2 associations and 1 brotherhood of blood donors. 96.4% have updated the donation index. 92.9% confirm the possibility of doing campaigns pointed to specific groups. 78.6% assess the levels of satisfaction. 46,4% took actions on complaints. 67.9% assess the effectiveness of their programs based on outcomes, planned objectives and assessment of the resources. The promotion and recruitment of donors is carried out by centers with no added support in 43.1%, 25.1% together with associations and brotherhoods, and the 3.6% is made only by associations or brotherhoods. Discussion: Different improvement areas are detected, related to resource management and data bases, the need of promotors, to standardize the training criteria, and having quality assessments resources to encourage donors loyalty. Conclussion: Given the necessity of guaranteeing the sustainability at the expense of voluntary unpaid donations, it is essential to have suitable strategies of promotion related to every context and updated in time, focused in recruitment and earning loyalty among donors.