Brand perception and its relationships to satisfaction with a virtual sporting event

  1. Martínez-Cevallos, D.
  2. Alguacil, M.
  3. Calabuig, F.
  4. Duclos-Bastías, D.
Journal:
International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Year of publication: 2024

Volume: 25

Issue: 5

Pages: 1059-1078

Type: Article

DOI: 10.1108/IJSMS-09-2023-0186 GOOGLE SCHOLAR
Data source: Scopus