Publikationen, an denen er mitarbeitet Mario Alguacil Jiménez (2)

2024

  1. Brand perception and its relationships to satisfaction with a virtual sporting event

    International Journal of Sports Marketing and Sponsorship, Vol. 25, Núm. 5, pp. 1059-1078

2020

  1. Segmentation of participants in a sports event using cluster analysis

    Sustainability (Switzerland), Vol. 12, Núm. 14