Mario
Alguacil Jiménez
Publications by the researcher in collaboration with Mario Alguacil Jiménez (2)
2024
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Brand perception and its relationships to satisfaction with a virtual sporting event
International Journal of Sports Marketing and Sponsorship, Vol. 25, Núm. 5, pp. 1059-1078
2020
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Segmentation of participants in a sports event using cluster analysis
Sustainability (Switzerland), Vol. 12, Núm. 14